The SALMO Company was established in 1991 during the great political transformation period in Poland. Its founders and owners are Piotr Piskorski and Radoslaw Zaworski, both graduates in ichthyology and keen anglers. Their great fishing passion always was, and still is the main source of inspiration; the driving force of the company. There is no other lure manufacturer in the world who, as well as drawing upon his skill and fishing passion, has invested in professional knowledge of fish biology.

We take enormous pride in the quality of our lures leaving the factory. Each lure is tested individually and is a subject to multilevel quality control. SALMO designers constantly search for better materials and technology in order to provide customers with the best quality product. The highly trained SALMO crew places enormous importance on this process with over 90% of production still made by hand.

Anyone who has tried a SALMO, even once, knows they have a unique lure on their line. These are not ordinary imitations created to satisfy whims of anglers or collectors. SALMO lures have a magic power: being products of the knowledge and experience of graduated ichthyologists, our lure designers and lure testers. We get great feedback every day from anglers all over the world as well as pictures of trophy fish and tales of wonderful fishing adventures.